IDN Times
Renaming Menu "Panduan Menulis" Community Page
My role:
UX Writer and Editor
Team member:
Product Manager, UX Researcher, UI Designer, Community Manager, Engineer
Timeline:
2019--1st implementation
2020--Iteration and 2nd implementation
Overview
“Community Guide” is one of the menus in the Community Dashboard on the IDN Times website which contains the writing guidelines of the IDN Times Community. This menu was implemented first in August 2019.
Problem
Community Writers do not understand the term "Community Guide" on the IDN Times Community Dashboard page. As a result, it turns out that there are so many articles that need to be revised by the editor or rejected because the articles do not meet the guidelines.
Proposed Solutions
- Rename menu using bahasa Indonesia into "Panduan Menulis".
- Adjust copy page title in menu "Panduan Menulis" in IDN App.
Objectives
- Make it easier for Community Writers to find content for writing provisions on the IDN Times Community.
- Increase the number of active writers, article submissions, and published articles.
Research
We interviewed 15 Community Writers. In each interview group, we found out that at least 3 to 5 people mentioned that they did not realize if there was a "Community Guide" which contained writing guidelines. As a result, their submitted articles were pending or they did not get a review from the editor. It then impacts the number of article submissions and publish.
Timeline
August 2019
1st implementation
February 2020
Research
February 2020
Iteration
March 2020
2nd implementation
July 2020
Review
Ideation
The Community team agreed to rename the menu "Community Guide" into "Panduan Menulis" and it would be implemented in IDN App either.
- We used "Panduan Menulis" because the context was more suitable to the content in the menu.
- The word "Menulis" is used to form the phrase to emphasize the context of the menu.
- The word "menulis" in this case is in accordance with the activities carried out by Community Writer on the platform, so the phrase "Panduan Menulis" is considered the most appropriate for this menu name.
Implementation
IDN App
Panduan Menulis
Display the contents of the Panduan Menulis menu on the IDN App version 6.19.0
IDN Times Website
Before
Community Guide menu in Dashboard Community
on website IDN Times 2019
After
Panduan Menulis menu in Dashboard Community
on website IDN Times 2020
Review and Result
After being implemented in March 2020, we conducted a review in June 2020 which is also the end of Q2.
As a result, there was an increase
20%+
in Q2 in active writers, article submission, and published article.
© Arifina Budi A. 2024
Writer • Editor • Content Designer